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MARKETING & SALES TIPS
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Branding Peak Performance Product Sales Start Ups

MARKETING FOR STARTUPS: Start off with a sellable idea not a great idea

Marketing is a crucial part of any organization or business. As a matter of fact, marketing is just as important as any other department in any organization. In my opinion, it’s the most important part of any business because marketing goals will often influence your entire business model.

However marketing has been seen by most startup companies as something you do later in business when you have enough money for it. Often enough, I meet young business owners with great business ideas and when I ask them how they intend to market their new business, they reply “Oh, I just want to start first. Marketing will be later”. This mentality is the number 1 killer of startup companies.

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Peak Performance Product Sales

WHAT TO DO WHEN PROSPECTIVE CLIENTS DON’T PATRONIZE YOU

A call came through on my phone during one of my marketing consulting sessions at a company. It was from a lady whose company organizes a corporate Christmas party every year. I had indicated interest to attend the previous year but due to busy traveling schedule in December, I was unable to attend. All through the period, she had tried to reach me but to no avail. Four months after the event, she called again. I had even forgotten about her till she introduced herself. She lamented on how she had tried reaching me tirelessly and that it really got her worried so she was calling to check I was okay and that nothing bad happened. Apparently this was four months later. The event was done so she wasn’t trying to sell it to me. This time she was just sincerely checking to be sure nothing bad had happened since I was not picking my calls.

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Online Marketing Product Sales

Make shopping healthy, literally! Lipton’s shopping cart will help you burn calories.

 

To encourage consumers to make healthier choices while shopping for groceries, Lipton Green Tea created a shopping cart that tracks your steps, calories burned, and time spent moving at the grocery store. Aimed at people who live busy lives and don’t find time to exercise, the calorie meter on the cart gets them to think twice before adding something to it. No prizes for guessing how many shoppers then dropped Lipton Green Tea to their carts! Brand positioning, engagement and sales, all rolled into one cart.

SOURCE: www.cucumbermarketing.com

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Online Marketing Product Sales Start Ups Uncategorized

EASY WAY TO GET MORE CUSTOMERS FOR YOUR BUSINESS

In this article, I will be explaining to you; how you can easily get a lot of customers through just 5 people. This method is proven based on research and statistics.

It’s no news that word of mouth is an effective and cheapest way to market your products and services. However, a lot of people do not know how to use word of mouth effectively. It’s all about the rule of 6.

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Motivation Peak Performance Start Ups Uncategorized

BECOMING A BETTER YOU: DEALING WITH INFERIORITY COMPLEX

Inferiority complex is a lack of self-worth, a doubt and uncertainty, and feelings of not measuring up to standards. It is sometimes subconscious whereby the individual might not even know he or she has it. Anybody could be affected at any point in life. No one is born with inferiority complex, our background, upbringing and unpleasant life experiences often make us begin to doubt our own selves.

Dealing with this early is very critical to your success in life and business. A man who constantly sees himself as inferior to others will find it difficult to succeed or do well in business. As mentioned earlier, this could affect anybody at any point in life regardless of your educational status. I have met medical doctors and even Msc holders suffer from it. Degrees don’t exempt anyone.

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Online Marketing Product Sales Start Ups Uncategorized

IS YOUR BUSINESS DOING POORLY? HERE ARE 3 THINGS TO CONSIDER

Business

Before blaming the economy or spiritual attack which is what a lot of Nigerians do. Here are 3 key factors that drive the success of any business. If your business isn’t doing so well, it’s most likely deficient in one of these 3.

1. PEOPLE

This is perhaps the most important of all. You cannot over emphasize the importance of this. Having the right people on your team is the most important asset in business. Who are the people working with you? The life of your business lies upon them. Remember the company is not the office building, the company is the people running it; from the CEO to the secretary down to the janitor.

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Product Sales Start Ups Uncategorized

SHUT UP AND YOU WILL SHUT DOWN

How do you know what the next man is thinking? There is no certain way to answer that question correctly except the man tells you himself. How does the next man know what you do except you tell him? If you cannot talk, you might as well get out of business. Every business owner must learn the ART of talking about their business even without being asked. By this I mean being able to make your business a part of your everyday chat.

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Branding Online Marketing Product Sales Start Ups Uncategorized

Funny iPhone7 Prank: Things you should know about your customers

The iPhone 7 would be commercially out today. However I stumbled upon this iPhone 7 prank video by Jimmy Kimmel few days ago. The video was quite hilarious as it exposes how the human mind works and there are sales lessons I would like to share with you.

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Start Ups Uncategorized

LIST OF PROFITABLE BUSINESSES YOU CAN START AMIDST NIGERIA’S POOR ECONOMY (Part 2)

Hello there! This is the second part of my last post on the list of profitable businesses you can start that will thrive well even in the current poor economic situation of the country. If you missed the last post, I advise you go over to view some of the businesses I listed there.

List of profitable businesses you can start amidst Nigeria’s poor economy (PART 1)

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Start Ups Uncategorized

LIST OF PROFITABLE BUSINESSES YOU CAN START AMIDST NIGERIA’S POOR ECONOMY (Part 1)

business

One of the most common question people have always asked me is “Raphael, what business can I do?”

And my most frequent reply is “Any type of business so far it’s legal”. Then comes their next statement; I am looking for a profitable business. Once again I would reply; All businesses are profitable as long as it offers value”. How profitable a business is on the other hand is dependent on the person(s) doing the business and the current technology/economic trend.

For example, importing and selling cars may yield much profit some years back when the dollar was 156 to 1 naira but certainly not now. The cost of buying and shipping in cars is much higher now and even when the car lands in Nigeria, getting a buyer is not easy. Not so many people are thinking of adding a new car to their current fleet. They literally do not have the money due to the current economy. So you end up having cars parked at the showroom with no one to buy.

Based on the current situation of the economy, I have outlined certain businesses you can start and would generate good profit even in the midst of Nigeria’s turbulent economic weather.

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