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Category : Branding

Branding Peak Performance Product Sales Start Ups

MARKETING FOR STARTUPS: Start off with a sellable idea not a great idea

Marketing is a crucial part of any organization or business. As a matter of fact, marketing is just as important as any other department in any organization. In my opinion, it’s the most important part of any business because marketing goals will often influence your entire business model.

However marketing has been seen by most startup companies as something you do later in business when you have enough money for it. Often enough, I meet young business owners with great business ideas and when I ask them how they intend to market their new business, they reply “Oh, I just want to start first. Marketing will be later”. This mentality is the number 1 killer of startup companies.

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Branding Online Marketing Product Sales Start Ups Uncategorized

Funny iPhone7 Prank: Things you should know about your customers

The iPhone 7 would be commercially out today. However I stumbled upon this iPhone 7 prank video by Jimmy Kimmel few days ago. The video was quite hilarious as it exposes how the human mind works and there are sales lessons I would like to share with you.

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Branding Start Ups Uncategorized


Branding has a direct correlation to sales. Poor branding results in poor sales. Average branding equals average sales and great branding brings about great sales.

Thus your branding errors (blunders) can drastically affect your sales. Under listed are 5 very common brand blunders a lot of companies (not limited to but commoner in Nigeria) commit.

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Branding Product Sales Uncategorized


The footage you are about to watch is a short excerpt from an interview BBC had with James Quincey, President of Coca-Cola (Europe).

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Branding Product Sales Uncategorized

Brand Seduction… Learn how to attract your customers

brand seduction

A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.

Key phrase to note here is the purpose for branding to distinguish a product from other alternatives in the market. But in today’s fierce market with so many competitions, it is not enough to just brand your product or make it look different. You must brand your products to seduce and lure the consumers to yourself. A lot of the time, people make purchases based on emotions and not logical reasoning.

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Branding Product Sales Uncategorized


Your choice of color may the reason your business is not moving.

It is not enough to brand your business color based on your own personal favorite color. You must understand that your business is directed to the general public not you and therefore it would be wrong to set it up based on your personal bias. I have met a lot of businesses with great models ruined by their brand color because it was not professionally chosen.

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