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Category : Product Sales

Branding Peak Performance Product Sales Start Ups

MARKETING FOR STARTUPS: Start off with a sellable idea not a great idea

Marketing is a crucial part of any organization or business. As a matter of fact, marketing is just as important as any other department in any organization. In my opinion, it’s the most important part of any business because marketing goals will often influence your entire business model.

However marketing has been seen by most startup companies as something you do later in business when you have enough money for it. Often enough, I meet young business owners with great business ideas and when I ask them how they intend to market their new business, they reply “Oh, I just want to start first. Marketing will be later”. This mentality is the number 1 killer of startup companies.

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Peak Performance Product Sales

WHAT TO DO WHEN PROSPECTIVE CLIENTS DON’T PATRONIZE YOU

A call came through on my phone during one of my marketing consulting sessions at a company. It was from a lady whose company organizes a corporate Christmas party every year. I had indicated interest to attend the previous year but due to busy traveling schedule in December, I was unable to attend. All through the period, she had tried to reach me but to no avail. Four months after the event, she called again. I had even forgotten about her till she introduced herself. She lamented on how she had tried reaching me tirelessly and that it really got her worried so she was calling to check I was okay and that nothing bad happened. Apparently this was four months later. The event was done so she wasn’t trying to sell it to me. This time she was just sincerely checking to be sure nothing bad had happened since I was not picking my calls.

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Online Marketing Product Sales

Make shopping healthy, literally! Lipton’s shopping cart will help you burn calories.

 

To encourage consumers to make healthier choices while shopping for groceries, Lipton Green Tea created a shopping cart that tracks your steps, calories burned, and time spent moving at the grocery store. Aimed at people who live busy lives and don’t find time to exercise, the calorie meter on the cart gets them to think twice before adding something to it. No prizes for guessing how many shoppers then dropped Lipton Green Tea to their carts! Brand positioning, engagement and sales, all rolled into one cart.

SOURCE: www.cucumbermarketing.com

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Online Marketing Product Sales Start Ups Uncategorized

EASY WAY TO GET MORE CUSTOMERS FOR YOUR BUSINESS

In this article, I will be explaining to you; how you can easily get a lot of customers through just 5 people. This method is proven based on research and statistics.

It’s no news that word of mouth is an effective and cheapest way to market your products and services. However, a lot of people do not know how to use word of mouth effectively. It’s all about the rule of 6.

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Online Marketing Product Sales Start Ups Uncategorized

IS YOUR BUSINESS DOING POORLY? HERE ARE 3 THINGS TO CONSIDER

Business

Before blaming the economy or spiritual attack which is what a lot of Nigerians do. Here are 3 key factors that drive the success of any business. If your business isn’t doing so well, it’s most likely deficient in one of these 3.

1. PEOPLE

This is perhaps the most important of all. You cannot over emphasize the importance of this. Having the right people on your team is the most important asset in business. Who are the people working with you? The life of your business lies upon them. Remember the company is not the office building, the company is the people running it; from the CEO to the secretary down to the janitor.

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Product Sales Start Ups Uncategorized

SHUT UP AND YOU WILL SHUT DOWN

How do you know what the next man is thinking? There is no certain way to answer that question correctly except the man tells you himself. How does the next man know what you do except you tell him? If you cannot talk, you might as well get out of business. Every business owner must learn the ART of talking about their business even without being asked. By this I mean being able to make your business a part of your everyday chat.

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Branding Online Marketing Product Sales Start Ups Uncategorized

Funny iPhone7 Prank: Things you should know about your customers

The iPhone 7 would be commercially out today. However I stumbled upon this iPhone 7 prank video by Jimmy Kimmel few days ago. The video was quite hilarious as it exposes how the human mind works and there are sales lessons I would like to share with you.

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Product Sales Start Ups Uncategorized

HOW TO SUSTAIN YOUR BUSINESS IN A BAD ECONOMY

As at the time, I am writing this article, the naira is now 414 to 1 dollar with predictions of further decline.

It therefore boils down to how business can keep operations alive even with the present economy. A lot of startup business are closed down and terminated in their prime for the same reason.

In this article, I am going to show you to weather through the poor economy climate and still have your business soar high. It’s called Value Chain Development in business parlance. I simply call it Income Channel Development for easy understanding.

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Product Sales Start Ups Uncategorized

30 ENTREPRENEURIAL QUOTES THAT WILL CHANGE YOUR BUSINESS

  1. The secret to successful hiring is this: look for the people who want to change the world. Marc Benioff, CEO of Salesforce.

  2. If you’re not a risk taker, you should get the hell out of business. – Ray Kroc, founder of McDonald’s.

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Branding Product Sales Uncategorized

HOW COCA-COLA BOSS FAILED TO DEFEND HIS OWN BRAND

The footage you are about to watch is a short excerpt from an interview BBC had with James Quincey, President of Coca-Cola (Europe).

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