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Category : Start Ups

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MARKETING FOR STARTUPS: Start off with a sellable idea not a great idea

Marketing is a crucial part of any organization or business. As a matter of fact, marketing is just as important as any other department in any organization. In my opinion, it’s the most important part of any business because marketing goals will often influence your entire business model.

However marketing has been seen by most startup companies as something you do later in business when you have enough money for it. Often enough, I meet young business owners with great business ideas and when I ask them how they intend to market their new business, they reply “Oh, I just want to start first. Marketing will be later”. This mentality is the number 1 killer of startup companies.

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Online Marketing Product Sales Start Ups Uncategorized

EASY WAY TO GET MORE CUSTOMERS FOR YOUR BUSINESS

In this article, I will be explaining to you; how you can easily get a lot of customers through just 5 people. This method is proven based on research and statistics.

It’s no news that word of mouth is an effective and cheapest way to market your products and services. However, a lot of people do not know how to use word of mouth effectively. It’s all about the rule of 6.

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Motivation Peak Performance Start Ups Uncategorized

BECOMING A BETTER YOU: DEALING WITH INFERIORITY COMPLEX

Inferiority complex is a lack of self-worth, a doubt and uncertainty, and feelings of not measuring up to standards. It is sometimes subconscious whereby the individual might not even know he or she has it. Anybody could be affected at any point in life. No one is born with inferiority complex, our background, upbringing and unpleasant life experiences often make us begin to doubt our own selves.

Dealing with this early is very critical to your success in life and business. A man who constantly sees himself as inferior to others will find it difficult to succeed or do well in business. As mentioned earlier, this could affect anybody at any point in life regardless of your educational status. I have met medical doctors and even Msc holders suffer from it. Degrees don’t exempt anyone.

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Online Marketing Product Sales Start Ups Uncategorized

IS YOUR BUSINESS DOING POORLY? HERE ARE 3 THINGS TO CONSIDER

Business

Before blaming the economy or spiritual attack which is what a lot of Nigerians do. Here are 3 key factors that drive the success of any business. If your business isn’t doing so well, it’s most likely deficient in one of these 3.

1. PEOPLE

This is perhaps the most important of all. You cannot over emphasize the importance of this. Having the right people on your team is the most important asset in business. Who are the people working with you? The life of your business lies upon them. Remember the company is not the office building, the company is the people running it; from the CEO to the secretary down to the janitor.

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Product Sales Start Ups Uncategorized

SHUT UP AND YOU WILL SHUT DOWN

How do you know what the next man is thinking? There is no certain way to answer that question correctly except the man tells you himself. How does the next man know what you do except you tell him? If you cannot talk, you might as well get out of business. Every business owner must learn the ART of talking about their business even without being asked. By this I mean being able to make your business a part of your everyday chat.

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Branding Online Marketing Product Sales Start Ups Uncategorized

Funny iPhone7 Prank: Things you should know about your customers

The iPhone 7 would be commercially out today. However I stumbled upon this iPhone 7 prank video by Jimmy Kimmel few days ago. The video was quite hilarious as it exposes how the human mind works and there are sales lessons I would like to share with you.

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Start Ups Uncategorized

LIST OF PROFITABLE BUSINESSES YOU CAN START AMIDST NIGERIA’S POOR ECONOMY (Part 2)

Hello there! This is the second part of my last post on the list of profitable businesses you can start that will thrive well even in the current poor economic situation of the country. If you missed the last post, I advise you go over to view some of the businesses I listed there.

List of profitable businesses you can start amidst Nigeria’s poor economy (PART 1)

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Start Ups Uncategorized

LIST OF PROFITABLE BUSINESSES YOU CAN START AMIDST NIGERIA’S POOR ECONOMY (Part 1)

business

One of the most common question people have always asked me is “Raphael, what business can I do?”

And my most frequent reply is “Any type of business so far it’s legal”. Then comes their next statement; I am looking for a profitable business. Once again I would reply; All businesses are profitable as long as it offers value”. How profitable a business is on the other hand is dependent on the person(s) doing the business and the current technology/economic trend.

For example, importing and selling cars may yield much profit some years back when the dollar was 156 to 1 naira but certainly not now. The cost of buying and shipping in cars is much higher now and even when the car lands in Nigeria, getting a buyer is not easy. Not so many people are thinking of adding a new car to their current fleet. They literally do not have the money due to the current economy. So you end up having cars parked at the showroom with no one to buy.

Based on the current situation of the economy, I have outlined certain businesses you can start and would generate good profit even in the midst of Nigeria’s turbulent economic weather.

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Start Ups Uncategorized

FROM STAFF TO TEAM MEMBER; The Secret To Employee Commitment

With a great team, your business can attain unimaginable heights. The key to the growth of any business lies on the people behind it; from the ceo to the janitor. Everyone is just as important. The challenge that faces most employer is therefore “how to get the best out of the employees”.

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Product Sales Start Ups Uncategorized

HOW TO SUSTAIN YOUR BUSINESS IN A BAD ECONOMY

As at the time, I am writing this article, the naira is now 414 to 1 dollar with predictions of further decline.

It therefore boils down to how business can keep operations alive even with the present economy. A lot of startup business are closed down and terminated in their prime for the same reason.

In this article, I am going to show you to weather through the poor economy climate and still have your business soar high. It’s called Value Chain Development in business parlance. I simply call it Income Channel Development for easy understanding.

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