The secret to successful hiring is this: look for the people who want to change the world. –Marc Benioff, CEO of Salesforce.
If you’re not a risk taker, you should get the hell out of business. – Ray Kroc, founder of McDonald’s.
Branding has a direct correlation to sales. Poor branding results in poor sales. Average branding equals average sales and great branding brings about great sales.
Thus your branding errors (blunders) can drastically affect your sales. Under listed are 5 very common brand blunders a lot of companies (not limited to but commoner in Nigeria) commit.
People are subconsciously indebted to you when you activate reciprocity. It builds brand/product loyalty. It is noteworthy to quickly point out to you that reciprocity compared to deals and promos must be subconscious. Your customers must never suspect you are giving them something to get something back. This is what distinguishes it from Buy A and get B free and kind of promo.