A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.
Key phrase to note here is the purpose for branding to distinguish a product from other alternatives in the market. But in today’s fierce market with so many competitions, it is not enough to just brand your product or make it look different. You must brand your products to seduce and lure the consumers to yourself. A lot of the time, people make purchases based on emotions and not logical reasoning.